Turns out it is just a scam site that has no affiliation with NASA at all. Went to NASAs site to check, but because of the Gov shut down it redirected me to an announcement that the site is down due to lack of funding. Here's a Slate article telling people not to go to the November the 13th NASA announcement site.
http://www.slate.com/blogs/bad_astronomy/2013/10/04/remember_the_13th_viral_marketing_silliness.html