This is an amazing talk - one thing that surprised me was, many farmers that grow the beans have NEVER tasted a choloate bar....
Debra Music is the Vice President Sales and Marketing, her background combines her degrees in philosophy and developmental psychology with many years as a strategic brand and cause related marketing consultant for both Fortune 100 companies and public health care systems in the US and abroad. As Joe Whinneys ex-wife, she took a 3,000 mile leap of faith and moved to Seattle with him to launch Theo Chocolate in 2004.
Theos brand values reflects Debras core belief that doing well in the world is inextricably linked with doing good. -
After spending many years researching sustainable agricultural and agro-forestry in the humid tropics, Joe pioneered the organic cocoa and chocolate market into the US in the early 90s. Many years later, Theo Chocolate is the culmination of Joes experiences working with cacao farmers and his expertise in navigating the economics of cocoa and chocolate manufacturing from beans to finished confections.
Joes dedication to the fundamental principle that there is no luxury in products that benefit us today, while depleting the resources of future generations is at the core of Theos mission and vision as a company.