Bud Light Reportedly Preparing Huge Marketing ‘Blitz’ as Sales Crumble Due to Man Child Mulvaney Fiasco

Report: Bud Light readying for massive marketing blitz amid Mulvaney fallout
Bud Light is supposedly readying itself to spend big on a massive marketing blitz as its sales continue to take a beating following the brand’s controversial partnership with transgender influencer Dylan Mulvaney.
Executives at Anheuser-Busch promised domestic distributors Monday they intend to “spend heavily on the brand after spending fell off a cliff last year,” Beer Marketer’s Insights Editor Benj Steinman said, according to a report from the New York Post.
The executives made their promise at a closed-door meeting in Washington, D.C., and said the marketing push would begin this week.
Anheuser-Busch “did promise to spend lotsa dough on Bud Light [marketing] this spring and summer, starting with big push this week for the NFL draft,” Steinman wrote to clients, according to the report.
Data published by NielsenIQ and Bump Williams Consulting report that total Bud Light sales for the week ending on April 15 were down 21% in volume, following an 11% decrease that took place a week prior.
The financial battering of the iconic beer brand comes as conservatives all throughout the United States continue to boycott Anheuser-Busch products.